The 50-Point Dental Website Audit Checklist
A comprehensive grading rubric to check your practice website for speed, mobile layout, WCAG accessibility, and conversion readiness.
Why perform a self-audit?
Most dental websites look fine on a desktop computer, but fail silently where it matters most: on mobile devices and in Google’s ranking algorithms. This 50-point checklist allows you to evaluate your current digital presence against the exact standards we use to build high-converting practice platforms.
Core Evaluation Areas
1. Initial Page Load (LCP)
The most critical metric Google measures is Largest Contentful Paint. If your homepage hero image or video takes longer than 2.5 seconds to render, you are losing search visibility.
2. Immediate Call to Action
A patient in pain shouldn’t have to hunt for your phone number. Your primary contact method must be persistent and visible without scrolling.
3. Trust Signals Before Price
Always establish clinical authority (reviews, credentials, before/after photos) before asking patients to commit to a consultation.