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Case Study

Ortho Specialists

Difficulty reaching local families for Invisalign and traditional braces. The rebuild turned crowded local search into a clearer path to high-ticket implant leads.

Local proof

What changed once the structure matched the market

The proof band gives the reader the signal up front, then the rest of the page explains how the work produced it.

Local Reach

#1

Consultations

+55%

Ad Spend Eff.

3.5x

Narrative body

By focusing on local map dominance and family-targeted social media campaigns, we positioned Ortho Specialists as the go-to choice for parents in their community.

Key Initiatives

  1. Local SEO: #1 ranking for all primary orthodontic keywords.
  2. Paid Social: Targeting parents in local school districts.
  3. Reputation: Automated systems to build 5-star social proof.

Signature section

Challenge / solution / result

Challenge

Difficulty reaching local families for Invisalign and traditional braces.

Solution

We reorganized the page around intent buckets, proof placement, and a cleaner booking path that felt easier to scan on mobile.

Result

Dominating local search for 'Invisalign' and 'Braces' keywords.

Timeline

How the work moved

The implementation sequence keeps the case study grounded in research, structure, production, and launch.

Proof snapshots

Results that feel measurable and visual

The proof section combines image-backed snapshots with the metrics that matter most, so the reader sees the result instead of just reading about it.

Local Reach

#1

Consultations

+55%

Ad Spend Eff.

3.5x

Want the same rhythm for your market?

Keep the structure, swap in your own proof, and use the same image-first case study flow to make the result easier to read.